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Scribe Us

Break the Internet: The Truth about Influencers

Break the Internet: The Truth about Influencers

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Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.

Author: Olivia Yallop
Publisher: Scribe Us
Published: 07/12/2022
Pages: 288
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.50h x 5.35w x 0.94d
ISBN: 9781950354870

Review Citation(s):
Kirkus Reviews 02/15/2022
Booklist 05/01/2022 pg. 10
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