{"product_id":"everybody-wins-what-games-teach-us-about-making-products-people-love-9798217176687","title":"Everybody Wins: What Games Teach Us about Making Products People Love by Gordon, Bing","description":"\u003cb\u003eFrom the visionary force behind EA's most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eVideo games are the biggest entertainment industry in the world--for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? \u003cp\u003e\u003c\/p\u003eThese are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized \"Gamification Checklist\" have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. \u003cp\u003e\u003c\/p\u003eNow, in \u003ci\u003eEverybody Wins\u003c\/i\u003e, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWow Moments\u003c\/b\u003e Lead with unforgettable moments of exaltation\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEverybody Wins\u003c\/b\u003e Engineer wins to be frequent, evident, and earned\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInvest and Express\u003c\/b\u003e Create opportunities for self-expression and recognition\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSession Economics\u003c\/b\u003e Make every session feel worth the time it took\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSocial Integration\u003c\/b\u003e Prioritize integrating social connection, always\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRetention Hacking\u003c\/b\u003e Build \"forever franchises\" that delight and grow\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGame Loops\u003c\/b\u003e Design satisfying repetition\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eQuantify Everything\u003c\/b\u003e Measure achievements at the micro-level\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003ePacked with unforgettable stories of Bing's mind-boggling career, \u003ci\u003eEverybody Wins\u003c\/i\u003e imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you'll always feel like you're winning.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bing Gordon,Chloe Gordon\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798217176687\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 08\/17\/2026\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBing Gordon \u003c\/b\u003eis a video game man. He was the Chief Product Officer for Kleiner Perkins, a consultant to Amazon, and an advisor and mentor to dozens of gaming and social-tech start-ups. Before wading into the buttoned-up world of venture, Bing was co-founder, Chief Creative Officer, and long-time executive at Electronic Arts, from its founding in 1982 until his \"retirement\" in 2008. Bing was awarded the Academy of Interactive Arts \u0026amp; Sciences' Lifetime Achievement Award in 2011. He has an MBA from Stanford and a BA from Yale. Bing's favorite games of all time are World of Warcraft, The Sims, Diablo, Pogo, Civilization, and FarmVille. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eChloe Gordon\u003c\/b\u003e is an LA-based director, writer, and documentarian who explores the intersections of technology, storytelling, and culture. Her career spans multiple media forms, including creating and writing Amazon's first scripted comedy series for Twitch, \u003ci\u003eTwo Joysticks and a Couch, \u003c\/i\u003eand working on 108 episodes of \u003ci\u003eSaturday Night Live\u003c\/i\u003e, which earned her a spot on Billboard's 2015 TV Top Music Power Players list. Her portfolio spans narrative film, nonfiction, and journalism, and the occasional viral article (\u003ci\u003eI Worked at Fyre Festival. It Was Always Going to Be a Disaster\u003c\/i\u003e). Chloe frequently collaborates with tech founders and investors to craft essays, investment theses, and narrative pieces for organizations including Y Combinator, Uptake, and Dwarfstar.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":67599952904345,"sku":"9798217176687","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/3367\/0297\/files\/9798217176687.jpg?v=1790889598","url":"https:\/\/bookmarksretail.store\/products\/everybody-wins-what-games-teach-us-about-making-products-people-love-9798217176687","provider":"Bookmarks Retail","version":"1.0","type":"link"}