Spin: Politics and Marketing in a Divided Age

Spin: Politics and Marketing in a Divided Age

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A finalist for the National Business Book Award, marketing strategist and political analyst Clive Veroni's Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.



Author: Clive Veroni
Publisher: House of Anansi Press
Published: 08/07/2018
Pages: 256
Binding Type: Paperback
Weight: 0.95lbs
Size: 8.40h x 5.40w x 0.80d
ISBN: 9781487005443