{"product_id":"the-map-vs-the-terrain-a-leaders-field-guide-to-navigating-uncertainty-9781394428588","title":"The Map vs. the Terrain: A Leader's Field Guide to Navigating Uncertainty by Fournet, Bill","description":"\u003cp\u003e\u003cb\u003eA practical framework for leading through disruption with clarity and confidence\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eTraditional strategic plans often collapse when confronted by AI disruption, market shifts, and geopolitical upheaval. In \u003ci\u003eThe Map Vs. the Terrain: A Leader's Field Guide to Navigating Uncertainty\u003c\/i\u003e, Bill Fournet, founder and CEO of The Persimmon Group and executive coach to over 30 C-suite leaders, draws on decades of real-world consulting experience to deliver a pragmatic approach to leading through the unknown. \u003c\/p\u003e \u003cp\u003eRather than relying on outdated military models or academic theory, Fournet provides a framework built from guiding Fortune 5000 companies, financial institutions, and major public-sector agencies through significant change. The book tackles the emotional toll of disruption, including burnout and decision fatigue, while equipping leaders with tools to build resilient teams and turn uncertainty into competitive advantage. \u003c\/p\u003e \u003cp\u003eReaders will also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePowerful real-world stories from decades of consulting at organizations including AT\u0026amp;T, IBM, and MTV Networks \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eA fundamental leadership mindset shift from attempting to control the path to skillfully moving through unknown territory \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003ePragmatic advice and tools for addressing the burnout and decision fatigue that accompany sustained organizational disruption \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eStrategies for building resilient teams that adapt and thrive rather than freeze during periods of intense change \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eA framework for transforming uncertainty into competitive advantage through clarity, agility, and confident decision-making \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for executives, senior managers, and organizational leaders responsible for guiding teams through complex transformation, \u003ci\u003eThe Map Vs. the Terrain\u003c\/i\u003e provides the mindset and practical tools needed to navigate disruption without sacrificing team resilience or strategic clarity. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Fournet\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.10d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394428588\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBILL FOURNET\u003c\/b\u003e is the founder and CEO of The Persimmon Group, an award-winning management consulting firm. Over more than three decades, he has helped leaders navigate complex transformation, including advising more than 500 organizations across the private, public, and nonprofit sectors. His clients include Fortune 500 companies, financial institutions, and major public-sector agencies. Fournet's strategic insight was honed while directing large-scale initiatives at AT\u0026amp;T, IBM, and MTV Networks. He serves as a trusted executive coach and has delivered keynotes to thousands of leaders worldwide. \u003c\/p\u003e\u003cp\u003eMuch of Fournet's leadership philosophy was shaped outside the boardroom. An Eagle Scout and lifelong outdoorsman, he continues to lead youth and adult teams on backpacking and high-adventure expeditions across North America and beyond.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":49046392078489,"sku":"9781394428588","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/3367\/0297\/files\/9781394428588.jpg?v=1789679720","url":"https:\/\/bookmarksretail.store\/products\/the-map-vs-the-terrain-a-leaders-field-guide-to-navigating-uncertainty-9781394428588","provider":"Bookmarks Retail","version":"1.0","type":"link"}