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Figure 1 Publishing

The Subscription Boom: Why an Old Business Model Is the Future of Commerce

The Subscription Boom: Why an Old Business Model Is the Future of Commerce

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In this clear and informed guide to the business model that's set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn't be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

Author: Adam Levinter
Publisher: Figure 1 Publishing
Published: 03/06/2020
Pages: 288
Binding Type: Hardcover
Weight: 0.95lbs
Size: 9.10h x 5.80w x 1.10d
ISBN: 9781773270715
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