Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us.
With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female, Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
This is a call-to-arts for a generation raised on adverts. Beginning with a rich and detailed analysis of the pernicious hold advertising has on our lives, the book then moves on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they impact their practice.
Author: Vyvian Raoul, Matt Bonner
Publisher: PM Press
Binding Type: Paperback
Size: 6.70h x 4.80w x 0.50d
About the Author
Vyvian Raoul is a journalist, editor at Dog Section Press, and a founder and former member of the STRIKE! magazine workers' cooperative. Josh MacPhee is a designer, artist, activist, and archivist. He is a member of both the Justseeds Artists' Cooperative and the Occuprint collective. He is the coauthor of Signs of Change: Social Movement Cultures 1960s to Now, coeditor of Signal: A Journal of International Political Graphics & Culture, and cofounder of the Interference Archive. Matt Bonner is a graphic artist, designer, and social justice campaigner based in London.