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Simon & Schuster

Contagious: Why Things Catch on

Contagious: Why Things Catch on

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The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

Author: Jonah Berger
Publisher: Simon & Schuster
Published: 05/03/2016
Pages: 256
Binding Type: Paperback
Weight: 0.50lbs
Size: 8.30h x 5.40w x 0.70d
ISBN: 9781451686586
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