Finding Insight: Discovering the Non-Obvious Obvious Connection to Why People Do What They Do by Spaulding, Melinda

Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why, ' Finding Insights uniquely illuminates 'how, ' equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.

Author: Melinda Spaulding, Mitch Tull
Publisher: Morgan James Publishing
Published: 06/04/2024
Pages: 232
Binding Type: Paperback
Weight: 0.76lbs
Size: 9.00h x 6.00w x 0.53d
ISBN: 9781636983028