The Tipping Point: How Little Things Can Make a Big Difference

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis

Author: Malcolm Gladwell
Publisher: Little Brown and Company
Published: 03/01/2000
Pages: 288
Binding Type: Hardcover
Weight: 0.84lbs
Size: 8.22h x 5.68w x 1.06d
ISBN: 9780316316965

Accelerated Reader:
Reading Level: 9.1
Point Value: 15
Interest Level: Upper Grade
Quiz #/Name: 149589 / Tipping Point: How Little Things Can Make a Big Difference


Review Citation(s):
Library Journal Prepub Alert 11/15/1999 pg. 50
Kirkus Reviews 02/01/2000 pg. 166
Booklist 02/15/2000 pg. 1059
New York Times 03/05/2000 pg. 8
Publishers Weekly 02/14/2000 pg. 187
Business Week 03/20/2000 pg. 19
Fortune 03/06/2000 pg. 458
Entertainment Weekly 03/24/2000 pg. 96
Emerge 04/01/2000 pg. 58
Library Journal 03/01/2000 pg. 112
New York Times 06/04/2000 pg. 48
Christianity Today 08/07/2000 pg. 64
Harvard Business Review 11/01/2000 pg. 194
New York Times 12/03/2000 pg. 86
New Yorker (The) 12/18/2000 pg. 106
Library Journal 11/15/1999

About the Author
Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.